ASPIRATIONAL CHANGE
Organization strategy with a twist, brand strategy with an edge.
Infusing positive change and organizational science into strategic brand planning.
PEOPLE-FIRST, STAKEHOLDER-POWERED STRATEGIC PLANNING
A strategic plan that doesn't address people, culture and change isn't a plan—it's wishful thinking.
When the planning process leaves out the people in charge of implementing the strategy; plans fail, objectives change, and priorities pivot.
As experienced positive change practitioners, we understand that people make it all possible. Complex organizations that embrace stakeholder-informed solutions for their brand, business and communication strategies are able to successfully implement operational imperatives that achieve organizational success.
Our process brings people to the table to shape and co-create strategies that stakeholders are already bought into together, because they are brought in together.
UNLEASH STAKEHOLDER INTELLIGENCE
Your stakeholders hold the answers; your employees hold the key.
Brand strategy through the lens of organization development, stakeholder engagement, and positive change.
Building and sustaining brand trust and reputation is equal parts relay race and cross-country marathon, requiring clarity, consensus and grit. We help organizations connect to their teams, employees or customers in deep and meaningful ways to shape effective brand, communications and corporate strategic plans.
APPRECIATIVE APPROACH, ASPIRATIONAL THINKING
Absolutely, positively, intentionally purposeful.
Our approach is based on principles and methods pioneered by academic researchers, successful values-driven executive leaders, and trailblazing Ph.D.s in the fields of strengths-based psychology, organization development (OD) and change; corporate culture; identity dynamics; and positive organizational science.
We utilize a proven, evidence-based framework for tackling brand, communications, and corporate strategic planning; a research-focused, strengths-based process that embraces deep curiosity: The Appreciative Inquiry Summit.
STEP 1
Define
Clarifying our intentions by articulating what requires our shared focus and attention.
STEP 2
Discover
Celebrating our strengths by reflecting and appreciating times when we've performed or experienced our very best.
STEP 3
Dream
Casting a shared vision of the future that fulfills our greatest hopes, dreams and desires for what could be.
STEP 4
Design
Applied co-creating and co-constructing of the future potential we seek to unleash as a team or organization.
STEP 5
Destiny
Deploying all that we desire to sustain the change we seek.
A PEOPLE-FIRST APPROACH FOR PEOPLE-FIRST BRANDS
A brand strategy process for compassionate leaders, social enterprises and silo-breakers.
Aspirational isn't for every one. Below are a few examples of organizations for which our approach is ideally suited. Not sure if your organization is ready for change? Take our free assessment.
01
Forward-facing organizations looking to future-proof their brands.
02
High EQ executive leaders who champion compassion within their cultures.
03
Leaders who embrace and empower stakeholders to contribute their voices.
04
Challenger brands, social entrepreneurs, and CSR-focused organizations.
05
New or transitioning executive leaders seeking to start on the right foot.
06
Organizations facing confused or inaccurate public perceptions.
07
New, start-up businesses seeking to establish a solid brand foundation.
08
Established brands seeking to infuse a new or pivoted vision or mission.
09
Mature teams needing to pivot as a result of shifting market conditions.
Your organization may fit into one or more of the above categories, but is it ready for change? Take our free Readiness for Change assessment to find out.
EXPLORE
We work aspirationally.
As a method-agnostic practice, our team is flexible in their approaches. Learn more about our core services and how we can get your people thinking and working aspirationally.
CONNECT
Ready to aspire?
Change can be difficult, but we can help. Take our Readiness Assessment to gauge where you are in your journey, or book a free consultation.